Bringing a new ingredient to market isn’t just about getting the science right.

From scaling precision fermentation to navigating regulatory approvals and meeting cost targets, the journey is complex, interconnected, and capital-intensive.

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That’s where Lean Startup thinking comes in. Co-authored by Nurasa and New Wave Biotech, this whitepaper is a practical guide for ingredient innovators to reimagine the five core Lean Startup principles for food tech — helping innovators de-risk faster, validate smarter, and build real-world traction earlier in the process.

Inside, you’ll find:

• Practical ways to apply lean experimentation in complex, high-risk environments

• Insights from across the FoodTech ecosystem, such as Givaudan, Tetra Pak, CJ CheilJedang, Nucleus Capital and AAK.

• Case studies from startups like Liven, MeliBio, and DeNovo

• Insights on how digital tools and strategic partnerships can accelerate progress

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Webinar + Panel Discussion

To celebrate the whitepaper launch, we also ran a joint webinar with Nurasa to share the key insights of the paper, and invited pioneers across the startup, corporate and VC space to share their views on this topic. View the webinar here.